Shoes on Car Windows

Den Haag (NL)



In the middle of the coastal resort Scheveningen we find the Duchi Shoe shop. The shop, nearby the 19th century Kurhaus, is set in a mundane vacation atmosphere with small boutiques and souvenir shops. The shop is designed and made by 2012 architects and was opened may 2004.

The Rotterdam based office used the shoe fitting as a focal point. The storage room has been integrated with the display area which wraps around the central shoe fitting spot. This special piece of furniture is made from left-over wood from a Rotterdam window factory. Some 1500 wooden slats each about 2 centimeters thick and 40 centimeters are processed in the central element. They form a bench as well as footrests for the salespersonel. Shoes can be test-walked on a conveyor belt from a supermarket cash desk.

The storage with its slightly curved shells are in fact left-over Audi 100 windscreens. Since the Audi 100 is no longer in production huge quantities remained in a warehouse nearby. The architect used 130: “By placing the individual windscreens side by side, a semicircle was created that exactly corresponded to the width of the shop and thus made optimum use of the available space”, explains Césare Peeren, “In addition, the large shelves made it possible to do without a separate storage room. Instead, all the goods are on the surrounding shelves so that the sales personnel can reach the shoes the customer wants and in the right size as well, without having to spend minutes hunting around in a dark storeroom”.

For displays shelves in front of the shop and the window another forty side windows where used from various car types. Recycled plastic was chosen as floor covering. The Duchi Shoe shop consists 90% from waste materials. The only new part is a stainless steel frame to host the car windows. ‘The extremely saline air would soon have caused to shelves to rust quickly.”Peeren explains, he sees it as ‘a tribute to the rough North Sea climate’.

The Duchi shoe shop was the first commercial project for 2012 architects, one of their objectives is to exploit the free design you get from waste products, to the maximum. Jb

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Toon Verberg