HOLDUP* present its latest installation exhibited in Southend-on-Sea, further East of London, UK. This is HOLDUP’s first collaboration with BLOO NATION*, an association investigating â€œembedded waterâ€, i.e. our hidden water footprint.
The team has been invited during the Solomon Monk’s Pump House festival organized by METAL* in Chalkwell Park.
The Waving Wall of Chalkwell is an art installation, commissioned by Metal, comprising of over 1200, 19L water cooler bottles*, demonstrating the vast journey water takes as well as the amount of water used in the production of certain products; a few of which have been depicted in small cabinets, along with information regarding their water consumption.
â€œThe average Brit only sees 3% of the water that they consume.â€
BLOO Nation uses art to raise awareness about the concept of embedded water: the volume of water used to produce a product in various steps of the production chain.
The Waving Wall attempts to help visualize the vast amounts of â€˜invisible’ water required to produce these items using a very simple calculation: assuming that every water cooler bottle is filled, there would be approximately 22,800L of water based on this fact. This entire installation would only make up about 2 pairs of jeans or 5 beef steaks!
In the UK, we individually soak up 4645L of water on a daily basis, that’s 50 bathtubs worth of water! The problem with this is that two-thirds of this water is imported through products, from countries that are already suffering from water shortages. There is an impending water crisis.
â€œIn 2025, more than half of the world’s population will be facing water-based vulnerability.â€
For more information, visit: www.bloonation.com
Design Team: Guillaume Jounet + Remy Bardin
Event: Solomon Monk’s Pump House at METAL
Client: BLOO NATION
Location: Southend-on-Sea, UK
Dimensions: L=40m x l=5m x H=3,5m
Sponsors: 4 ACES Liquid Packaging
Structure: 1200 water cooler bottles
Binder: double-sided polyurethane foam tape
* HOLDUP is an architecture & art direction fresh office founded by Remy BARDIN + Guillaume JOUNET
* BLOO NATION is an water-friendly label founded by Guillaume JOUNET + Lola PEDRO
* METAL is an art laboratory partly depending on South-Bank Art Centre